Netflix Confirms the Launch of Mobile-Only Plan in India According to Netflix, the cheaper mobile-only plan will reach India in Q3. “We believe this plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low (below $5). We will continue to learn more after the launch of this plan," added Netflix in its letter to shareholders, reported Reuters. This move from Netflix comes right after the quarterly results where it noticed lower subscriber addition. What Does Netflix Mobile-Only Plan Offers? Netflix is already testing the mobile-only plan with select customers in the country. The plan, which costs Rs 250 per month, allows users to watch content on one-screen at a time and that too only on a mobile phone. Also, Netflix announced weekly subscription plans for mobile users; The weekly prices are set as Rs 65, Rs 125, Rs 165 and Rs 200. As the price itself states, the Rs 65 plan is the Netflix Basic plan for mobile phone users as it allows them to watch content on a single screen. The Rs 125 plan allows users to watch content on two screens at one time, whereas the Rs 165 plan will enable them to stream content on Ultra HD quality. Netflix just said that the cheaper mobile-only plan is coming to India in Q3, but it did not reveal any specific launch date.
