“The new Lumix S series boasts intuitive control, rugged design for heavy-field use, durability and expandability, and is suitable for professional photography and videography,” said Sandeep Sehgal, Business Chief, Panasonic India. “The Lumix S Series showcases our commitment to India and we are extremely confident to achieve double-digit market share in the next two years,” he added. The Lumix S Series comes with industry-leading video recording performance, an effective image stabilisation, rich gradation and superior colour reproduction. Both the Lumix S1 and S1R offer a high-speed, high-precision AF system based on advanced control technology over the lens, the sensor and the new “Venus Engine” enable the user to capture the target in sharp focus without fail. “The imaging industry is a complex and demanding space and we have brought in defining changes by listening to our users and continuous investment in R&D to bring in industry-first technologies,” added Manish Sharma, President and CEO, Panasonic India and South Asia. The Lumix S1R features a High-Resolution mode for the first time as a mirrorless full-frame camera to enable 187MP ultra-high precision photo with a pixel shift technology shooting.
