Dish TV Launches New Hybrid Set-Top Box What’s interesting to note is that the biggest competitor in the market right now for Tata Sky is Dish TV and very recently, Dish TV has launched its own new Hybrid Set-Top Box. With this move, it seems that Dish TV is very adamant on holding on to its subscriber base and retaining its customers. Until now, Dish TV had a not so convenient solution for its subscribers who wanted to access OTT applications on their TV screens. Dish TV was offering the DishSMRT Stick to its customers, which was a dongle based solution and did not offer a lot of OTT app options to the subscribers. Also, it did not come with the many features which the Hybrid Set-Top Box offers, the major one being the amalgamation of the satellite TV channels and the OTT apps. However, the case is a little different for Tata Sky, although Tata Sky has not yet introduced a Hybrid Set-Top Box, it has a much better defence against the competition which will act as a moat for its subscribers who want to access the OTT apps with their Tata Sky connection. The competitive advantage that Tata Sky has over other DTH operators is the Tata Sky Binge Service. Tata Sky Has Tata Sky Binge Working in Its Favour So, Is Tata Sky Really Late to the Party? So, when the question comes to whether or not Tata Sky is left out in the league of operators who have rolled out a Hybrid Set-Top Box, the answer would be yes, but there is a well thought of reason behind it, and that is simply that Tata Sky has an offering in its portfolio which the users can opt for any time, if they want to watch OTT applications. Not only this, but this offering will get the subscribers tons of benefits which makes a separate Hybrid Set-Top Box for the subscribers, quite redundant.
