Vodafone Idea has said that users who listen more will win more. So, the basic criteria for eligibility is to create a playlist with a minimum of five songs, and then the users who will listen to the songs for the most time via the Vi Mobile app will win the awards. So if you are streaming music through other applications right now, switch over to the Vi mobile app and listen to music and podcasts there so that you can win awards from Vi. This is Vi’s effort to incentivise users to stream music through its application and get more active users on the app on a daily. The company would be able to monetise the mobile app in several ways, including building more partnerships if it can get more active daily users.
