Share of voice in online advertising is an ad revenue model that focuses on weight or percentage among other advertisers. When users are searching for smartphones using generic keywords (where the user hasn’t made up the mind), other brands (non-Samsung and Xiaomi) had a combined SOV of 38%. Samsung and Xiaomi have no presence in the digital advertising results for such keywords. As a result, people who are looking for any smartphone end up landing at advertisements of other brands. “E-commerce is becoming an overcrowded space for smartphones and it becomes very important for their digital marketing teams to play their cards well. “They ought to ensure that they are prominently and adequately present when a buyer is looking for a smartphone,” said Faisal Kawoosa, Founder and Chief Analyst, techARC. techARC produced this report along with mFilterIt, a global digital fraud detection prevention company.
